I design meaningful products and services that find a place in people's lives. I’m based in London and currently lead the effort to make audiobooks easily available to millions of listeners at Spotify.

I care about empowering teams that tackle complex challenges, guiding towards a shared vision with a collaborative approach to pave the way for successful product launches.

I thrive on bringing experiences that enable positive change in people's behaviors to life while delivering successful business outcomes.

Get in touch
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Work & thoughts

People, travel and transport: how to design for the unknown

I wrote about creating travel-related products and services – starting with needs and attitudes to time awareness, navigation, automation, privacy and trust.
5 min read ︎

Why having a design system is good for business

Things I learned by leading a project with a major global bank to help them establish the foundations of a design system and introduce new ways of working. 5 min read ︎

I’ve previously worked with a range of large and small organisations in health, finance, fashion, travel, retail and media, such as Babylon Health, Memrise, HS2, BBC, Santander, Barclays, Metro Bank and the Department of Health.

Get in touch if you’d like to discuss what I’ve been up to in the past year.
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© 2023 Katarina Medić. All rights reserved.