I’m a designer that works at the intersection of design and strategy with experience in Product Design, UX and Service Design.

I like to use my skills to identify and tackle complex challenges and design end-to-end digital products or services that meet user and business needs today, while also exploring the possibilities to progress in the future.

By learning the broader context, customer needs and business strategy as well as giving attention to detail, I’m able to grasp the specific needs of a variety of projects, working across multiple touchpoints and considering the many implications of design decisions.

I’ve worked with clients in transport, finance, health, fashion, retail and media such as HS2, BBC, Santander, Barclays, Metro Bank and the Department of Health.

My work has been shown at several exhibitions, including at the V&A London and featured on TED, BBC, Motherboard, Dezeen, Creative Applications.

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© 2018 Katarina Medić. All rights reserved.