Connected Retail:
Designing for customers and staff with in‑store analytics
I worked with Deloitte Digital in 2016 as a lead Product and UX designer to create a connected store environment where retail clients could explore the possibilities of emerging technologies to better understand how these opportunities integrate with their business needs.
I was part of a cross-functional team of data scientists, strategists, engineers and IOT specialists.
What we did
- A connected environment with in-store analytics that was tried out by many major retailers, including Apple.
- We explored and prototyped opportunities for retailers to gain customer insight and boost productivity across an entire service.
- We designed and built a consumer and store assistant mobile app and a smart mirror prototype.
Process
Our shopping behaviours and habits are changing. A customer shopping journey can now start anywhere and anytime, but nearly 90% of total retail sales still happen in a physical store.
We followed a user-centric approach and created a series of journeys, bringing them to life following a customer and a store assistant.
Our shopping behaviours and habits are changing. A customer shopping journey can now start anywhere and anytime, but nearly 90% of total retail sales still happen in a physical store.
We followed a user-centric approach and created a series of journeys, bringing them to life following a customer and a store assistant.
We designed multiple touchpoints across these journeys (such as consumer and store assistant mobile apps and a smart mirror prototype) coupled with a range of enabling technologies (such as RFID and real-time navigation) and in-store analytics.
Combining these touchpoints with a connected physical space allowed us to explore and prototype ways retailers are able to generate insights about their customers and boost productivity across an entire service.
