Connected Retail:

Designing for customers and staff with in‑store analytics


I worked with Deloitte Digital in 2016 as a lead Product and UX designer to create a connected store environment where retail clients could explore the possibilities of emerging technologies to better understand how these opportunities integrate with their business needs.

I was part of a cross-functional team of data scientists, strategists, engineers and IOT specialists.

What we did
  • A connected environment with in-store analytics that was tried out by many major retailers, including Apple.
  • We explored and prototyped opportunities for retailers to gain customer insight and boost productivity across an entire service.
  • We designed and built a consumer and store assistant mobile app and a smart mirror prototype.



Process
Our shopping behaviours and habits are changing. A customer shopping journey can now start anywhere and anytime, but nearly 90% of total retail sales still happen in a physical store.

We followed a user-centric approach and created a series of journeys, bringing them to life following a customer and a store assistant.


We designed multiple touchpoints across these journeys (such as consumer and store assistant mobile apps and a smart mirror prototype) coupled with a range of enabling technologies (such as RFID and real-time navigation) and in-store analytics.

Combining these touchpoints with a connected physical space allowed us to explore and prototype ways retailers are able to generate insights about their customers and boost productivity across an entire service.


Project by Deloitte Digital

Interested to hear more?
Send me an email or get in touch via LinkedIn and Twitter.


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© 2018 Katarina Medić. All rights reserved.