A new brand presence and commerce site for a luxury lingerie startup
I worked with a London fashion startup Nui Ami. I developed and designed their brand, launched a commerce site and created a set of principles to guide the company through their first steps.
The challenge was to create and build everything from scratch—to reach an audience interested in luxury sleepwear, whilst balancing the many limitations common with companies just starting out.
I worked closely with the founder throughout the process, from designing the brand through to having a final workshop preparing the client for after launch. I designed and developed the commerce site in conjunction, working incrementally. After initial research and designs, I chose the platform the client would be comfortable working with and tested and refined the site once live.
Nui Ami successfully launched in September 2015.
Client: Nui Ami